Disney Takes Web Surfers to the Lab to See Which Ads Work
From the New York Times: Disney Takes Web Surfers to the Lab to See Which Ads Work
From the article: “The goal, quite simply, is to increase ad revenue by offering skittish clients serious research about what works and what does not in new media, said Peter Seymour, the unit’s executive vice president for strategy and research.”
If you want a chilling look at how “science” is being corrupted to force you to purchase things you can’t afford, read this article. And be afraid.
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