Nostalgic Rumblings
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4/10/2005

TiVo plans to replace old commercials with new

Filed under: Television, News — Charlie Summers @ 7:56 pm

From Ars Technica: TiVo and Comcast announced yet another advertising innovation which will insert updated commercials into older, recorded programming.
TiVo plans to replace old commercials with new

The line that scares the hell out of me is, “Plans are for the companies to track peoples’ viewing habits and eventually target the ads on a per-household basis.” So any time anyone says they aren’t watching you, not just tracking the data “in aggregate,” feel free to call them a liar. Yes, Virginia, TiVo is watching everything you do, and attaching it to your account information.

Big Brother is indeed watching…

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